Optimized Content Strategies
In crowded online markets, all of your content must be optimized. This is critical in personal lines insurance markets where big name players dominate the search results. Dan created a site architecture and content strategy which ensured lasting SERPs, worked well with customers (on desktops and mobile) and was optimized for a winning set of strategic keywords. Making small and mid-sized businesses profitable in competitive markets takes strategy; this strategy paid off.
The result was considerable growth in local market share and a first year operating in the black for a new organization.