Driving Traffic and Interest with Content
Ripe for Results
The cannabis industry hasn’t always been what it is today. There were days, before legitimacy, where operators in the industry spent their days in a gray area between legality and legitimacy. That didn’t mean people weren’t using or producing products.
MMD Insurance was the brainchild of a commercial insurance broker. He came to Dan to develop a brand and establish a presence in a burgeoning market. Through strategic development of optimized content, Dan was able to secure top SERPs for the MMD Brand as well as establish this commercial insurance broker as the go-to source for cannabis industry news for broadcast media.
For a minimal investment, the MMD Insurance brand became a highly-profitable organization, maintained top-of-mind presence in the industry resulting, eventually, in the creation of the first-ever cannabis product liability coverage.
- Press and Content Strategies
- Pitch Writing and Press Management
- Site Architecture
- Keyword Analysis and Implementation
- Content Management Maintenance
- Theme Design Direction
- Brand Development
- Site Content Optimization (SEO)
- Targeted Press Outreach
- Media Management