Building Better Competitors
Legislated and mandated, the insurance industry is highly competitive with very little differentiation. Most brokers sell the same products and offer very little by way of service. Dan has worked with numerous entities to build a better brand, and establish what would be “just another broker” as a thought leader and a brand with integrity. From content, copy and color scheme, to a very client-specific online rating platform, Dan and his team built BetterWay Insurance Services from the concept “there is a better way to buy car insurance” into a growing, multi-location operation.