Business Comes to the Experts
In any fledgling industry there are leaders and there are followers. In the Medical Cannabis industry, some carefully crafted and strategically placed press can develop industry leadership and afford one of a scant few the prestigious title of “expert”, the ones setting the standards for others to follow. Dan singlehandedly, and on an extremely limited budget, built the expertise of the MMD leadership and brand, an entity still hailed as an industry innovator and for whom industry relevance continues flourish.
Vice President and head of the Medical Cannabis Division continues to garner interviews and expert opinion across media outlets despite spending very little on continued support in recent years.
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