Dan Writes Good Radio
The theater of the mind is something Dan really enjoys and embraces. Cutting through the noise of a notoriously boisterous and overly crowded space, Dan can develop bawdy, sexy, insane or otherwise catchy radio broadcasts (in English and Spanish), which gain brand recognition and motivate responses.
Radio advertisements, written, cast, directed and produced by Dan Downey, in English and Spanish.
“Skeptical” Radio Advertisement, broadcast in the Sacramento market for California’s second largest Insurance Broker.
The client requested and ad that reflected the “shopping” options offered by their insurance brokerage. They eschewed the brokerage title and wanted to share “options.”
Based loosely on the ever-popular serial telenovelas, La Pasion del Autos told the story of a young man in search of love and a monster truck. The monster truck component tied into an English language series broadcast on television and radio, bringing two distinct demographics together for tremendous (and profitable) effect.
This series of ads was really designed to embrace a certain passionate ethos as well as provide somewhat provocative to audiences. They were also excessively fun to write, cast and produce.
And there’s lots more where that came from. Video production too!!!