Identity and an Interface
Daniel builds brand stories. He also crafts the platforms to share these stories widely. From loose or very weak conceptual spaces, Daniel can give your brand an identity, build a following and customize a user experience to convey careful, consistent messaging and amplify your brand’s unique voice.
From complete corporate copy (building a mission, vision and strategy statement) to developing and reinforcing an online and print presence, brands are built by Daniel.
From concept to delivery:
BetterWay Insurance Services is a non-standard auto and personal lines insurance company. At the client’s request, the team built an identity, developed copy, and established a presence for an organization that continues to gain market share. The basic tenet, and the total copy ideation provided by the client was that there was a “better way to sell auto insurance.” From there, we were off and running.
Athos Insurance Services was started by a single insurance professional with an established personal reputation in the production equipment insurance space and inland marine insurance products. With a plan to build a stronger niche presence and the drive to develop new online tools for the purchase and maintenance of insurance policies for production professionals, this insurance broker came to me to develop the brand, starting with just the name and moving from there. This, now, extremely profitable venture continues to grow and thrive and this first-ever online offering is now a standard in the commercial insurance marketplace. Dan devised the name for the company, developed messaging and under his careful guidance, a team of developers and designers built, delivered and continues to iterate upon an series of innovative platforms for the sale and maintenance of commercial insurance products.
Athos Insurance Services (including naming, brand development, product refinement and delivery of services via online rating system)