Heavy on development skill but light on documentation and marketing insight, this burgeoning software company needed an identity and the collateral to support it. The dAnOmite Productions team developed and refined a complete identity for the company, clarifying key differentiators in the market and establishing their SaaS offerings as a go to resource for professionals.
The successful development of the One, Inc. brand led to subsequent acquisitions, a sizable angel investment and a new growth trajectory for the company.
In order to develop product sell-sheets for the client, Dan spent hours culling information from developer meetings, presentations and teleconferences, working with stakeholders to define and refine digital representations and simplified explanations of complex digital processes. Once defined, this research was translated for effective print and website copy.