Building Identities

Charged with the development of a new brand on a limited budget Daniel’s team built a platform to inspire internal buy-in and external purchase.

Targeting both consumers and inside sales teams and building on a leadership history and brand equity, Daniel created the slogan “Exceeding Expectations, Every Time.” Leadership worked tirelessly to embrace this slogan in every transaction, inspiring contract sales teams to do the same. In an industry where agencies come and go, this preferred insurance brand has carved out a niche in the market. The InsZone insurance book continues to grow,  and the brand to thrive, by exceeding expectations.

A series of targeted print ads for a burgeoning local insurance agency.