Strategy, Coordination, Copy and Oversight

Teach the Future Site Strategy
Working closely with former Director of Foresight Studies for the University of Houston, developed a strategy, platform and content to produce a timely, pertinent and clear message to introduce an innovative and complex subject while working with an abbreviated timeline.

Strategy work included advisement of site development best practices, coordination with contract resources, art direction, strategic planning, and direction of contract deliverables to ensure on-time delivery of a succinct vision and brand message.

Developed site content, taglines and calls-to-action and resources; advised on publishing schedules, public-relations and outreach; developed video scripts; supported social media strategy, developed overall site content and directed site aesthetics.