Established brands with a long history can often get tired and uninteresting. Our client struggled with declining sales after more than two decades in business. Their messages just weren’t reaching audiences.
Dan devised a strategy and deliverables to enliven, entertain and inform the target audience, non-standard drivers from 18-25 years of age. Hearkening back to the roots of the company in the 1980’s, the strategy spanned new and traditional media outlets, leveraging billboard placement, in-store signage, bus tails, radio, television and optimization strategies in target markets, incorporating both English and Spanish language spots.
This ubiquitous approach across all media brought a clear and exciting message to young, at-risk drivers. Sales were astounding, across the state, with many young drivers entering brick-and-mortar stores looking for that “kick-A$$” guy.
The astonishing results led to record annual sales and the subsequent profitable sale of the company.