Driving Traffic and Interest with Content
![cannabis insurance landing page](https://www.danomiteproductions.com/wp-content/uploads/2014/10/mmd_screencapture.jpg)
Ripe for Results
The cannabis industry hasn’t always been what it is today. There were days, before legitimacy, where operators in the industry spent their days in a gray area between legality and legitimacy. That didn’t mean people weren’t using or producing products.
MMD Insurance was the brainchild of a commercial insurance broker. He came to Dan to develop a brand and establish a presence in a burgeoning market. Through strategic development of optimized content, Dan was able to secure top SERPs for the MMD Brand as well as establish this commercial insurance broker as the go-to source for cannabis industry news for broadcast media.
For a minimal investment, the MMD Insurance brand became a highly-profitable organization, maintained top-of-mind presence in the industry resulting, eventually, in the creation of the first-ever cannabis product liability coverage.
DELIVERABLES
- Copywriting
- Press and Content Strategies
- Pitch Writing and Press Management
- Site Architecture
- Keyword Analysis and Implementation
- Content Management Maintenance
- Theme Design Direction
- Brand Development
- Site Content Optimization (SEO)
- Targeted Press Outreach
- Media Management