SEO and Local Optimization

Objective:

Increase domain authority and page rank for select keywords. Improve local search results and increase site traffic.

Goals:

  • Increase organic traffic for interventional services, inpatient treatment and outpatient options for all Bay Area offices.
  • Increase traffic for career interest and recruitment.
  • Improve local search results and enhance organic discovery.
  • Clean and revise local search instances to account for acquisition.
Services on Page SEO

Tactics:

  • Site Content Audit
  • Page Rank and Domain Analysis Audit
  • Local SEO Audit and Analysis
  • Keyword Research and Development
  • Copywriting
  • Data Architecture Planning
moz local SEO
office maps services

Target Audience:

  1. Sutter Hospital and other large health organizations – need to be taken seriously (single brand narrative)
  2. Psychiatrists and (potentially) therapists that BPA will hire soon
  3. Self-referring patients and continuing patients
  4. Patients receiving interventional therapies
  5. Outpatients
  6. Professionals in the medical community (referral sources, especially therapists)
  7. UC Berkeley
  8. [Future] insurance partners if/when BPA grows and offers therapy also

Deliverables:

Optimization efforts and strategy implementation are ongoing and include content creation, further site metadata improvements and continued monitoring of the local presence for each Bay Area treatment center or outpatient facility.

  • Developed a comprehensive strategy after several discovery and ideation sessions with clinicians and management teams.
  • Delivered to the client a comprehensive SEO site audit and analysis of organic position, page rank and domain authority.
  • Identified immediate changes for ready implementation and identified larger scale structural changes necessary to improve discoverability and increase organic site traffic.
  • Identified key metrics for measurement of success for both organic SEO and local search updates.
  • Analyzed competition in the local space and developed keyword strategy and link-building tactics to improve organic domain authority.
  • Delivered comprehensive metadata improvements and improved overall minimum compliance for site optimization.
  • Managed submissions for seven Bay Area offices for local search. Identified and removed address duplicates and improved overall discoverability for “near me” searches for various interventional therapies.
  • Optimized site entries and business page descriptions based on keyword analysis and strategy.
  • Composed content for site implementation including headlines, body copy, meta descriptions and keywords.
  • Furnished a data architecture map and identified future content improvements for development by subject matter experts.
  • Identified opportunities for content creation and link-building strategies.

Results and Measures:

  • Regular increases in domain authority
  • Enhanced page rank
  • Increased site visits
  • Improved local search results
  • Improved organic search results
  • Increases in recruitment and career inquiries
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