The challenge with online olive oil sales is intent. Unless you are an ardent foodie, olive oil and vinegar are not often something one shops for in advance of a trip to the grocery store. So, how do you meet consumers where they purchase, if they are not purchasing products online?

dAnOmite Productions conducted competitive analysis, developed a succinct understanding of the regional market and identified actionable opportunities, delivering a revitalized identity with a value-oriented budget.