It's hard to change a company culture that's been around more than sixty years. Listening and testing go a long way toward winning the hearts and minds of stakeholders.

From a regular comic strip to a perfect-bound volume, this project saw the dream of an artist to fruition.

The challenge with online olive oil sales is intent. Unless you are an ardent foodie, olive oil and vinegar are not often something one shops for in advance of a trip to the grocery store. So, how do you meet consumers where they purchase, if they are not purchasing products online?