Social Media Management: Bridging the Intention Gap

Social Media Management: Bridging the Intention Gap

The challenge with online olive oil sales is intent. Unless you are an ardent foodie, olive oil and vinegar are not often something one shops for in advance of a trip to the grocery store. So, how do you meet consumers where they purchase, if they are not purchasing products online?
Optimized Content Strategies

Optimized Content Strategies

In crowded online markets, all of your content must be optimized. This is critical in personal lines insurance markets where...
New Music Resources and RelevanceNew Music Resources and Relevance

New Music Resources and Relevance

User experience research, user work flows, task stories and a mock user-interface for a proof-of-concept interface for a nearly 60-year-old community radio station.
Web Platform Development

Web Platform Development

Clients maintain a variety of needs on the web. From a simple “business card” presence to a functional equity building...
Changing the Way Business Communicates

Changing the Way Business Communicates

It's hard to change a company culture that's been around more than sixty years. Listening and testing go a long way toward winning the hearts and minds of stakeholders.
SEO and Local Optimization

SEO and Local Optimization

Increasing visibility and accessibility of Bay Area psychiatric services through local and site optimization.
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