The challenge with online olive oil sales is intent. Unless you are an ardent foodie, olive oil and vinegar are not often something one shops for in advance of a trip to the grocery store. So, how do you meet consumers where they purchase, if they are not purchasing products online?

Heavy on development skill but light on documentation or marketing insight, this burgeoning software company needed an identity and the collateral to support it.

Just like a human child, when a brand is born, before it is established, someone must look after it, protect...